State of Wellness Operations 2026
W
WellOps

Industry Research Initiative

State of Wellness
Operations 2026

Understanding How Wellness Organizations Scale

Exploring the systems, processes, and operational realities behind successful wellness organizations.

Section 01

About This Research

Corinne Romero, Founder of WellOps

Corinne Romero

Founder, WellOps

Through conversations with wellness providers, workplace wellness organizations, and wellness business leaders across the United States, a recurring pattern has emerged:

As organizations grow, operational complexity often increases faster than the systems supporting it.

From scheduling and staffing to client communication and service delivery, many wellness businesses face similar operational challenges regardless of size or modality.

The State of Wellness Operations 2026 initiative seeks to better understand those challenges and document the operational evolution of the wellness industry.

“The wellness industry talks extensively about outcomes. This research explores the systems and operational realities that make those outcomes possible.”

— Corinne Romero

Research participants sought from

Corporate Chair Massage • Workplace Wellness • Yoga & Meditation • IV Therapy • Multi-Service Wellness Organizations

Section 02

The Wellness Operations Maturity Curve

  1. 01
    Manual Operations
    Email, calendars, spreadsheets
  2. 02
    Disconnected Tools
    Scheduling, payments, docs
  3. 03
    Custom Workarounds
    Templates & automations
  4. 04
    Internal Portals
    Dashboards & provider hubs
  5. 05
    Technology- Enabled Scale
    Integrated, automated ops
01ManualOperationsEmail, calendars, spreadsheets02DisconnectedToolsScheduling, payments, docs03CustomWorkaroundsTemplates & automations04InternalPortalsDashboards & provider hubs05Technology-Enabled ScaleIntegrated, automated ops

Working hypothesis: wellness organizations adopt increasingly specialized operational infrastructure as complexity grows.

Section 03

Who Should Participate

Corporate Wellness Providers

  • Corporate chair massage providers
  • Workplace wellness organizations
  • Employee wellbeing program operators

Wellness Service Organizations

  • Yoga and meditation businesses
  • Fitness and movement providers
  • IV therapy organizations
  • Nutrition and coaching providers

Business Leaders

  • Founders
  • Owners
  • Operations leaders
  • Program managers

Section 04

What to Expect

20-minute virtual interview
Conversational format
No preparation required
No sales presentation
No product demonstration
Confidential participation

Section 05

Research Topics

Growth and scaling
Staffing and provider management
Scheduling and logistics
Client communication
Technology and software usage
Operational bottlenecks
Industry trends and best practices

Get Involved

Help contribute to the State of Wellness Operations 2026.

Scan the code or visit the link below to schedule your 20-minute conversation.

calendar.app.google/hWNkgPRoGgE4hY8x9

Corinne Romero

Founder, WellOps

wellopsapp.com